CASE STUDY 1
DRIVEN BY PASSION FOR BMW
FOR THIS CAMPAIGN WE NEEDED TO USE EXISTING ASSETS TO RELAUNCH 'DRIVEN BY PASSION'. THIS WOULD INCLUDE REELS AND PHOTO GALLERIES FOR SOCIAL.
I WORKED ON CONCEPTING, ARTWORK, COPY AND POSTING.
They flipped the script and rewrote the rules. They’re spearheading an evolution in golf and embracing innovation.
Amateurs play for competition. For connection. For moments of joy. They play for memories.
Pros grind for precision because every millimeter matters. That’s what it takes to achieve glory.
Some play to compete, others play for a walk with friends. Some chase scores, others chase silence.
Success requires dedication. The smallest details make all the difference.
In the hunt for glory, legacy is on the line.
What drives you? Whatever it is, we are all Driven by Passion.
The soul of the game will always reside in the amateur ranks, where connection, joy, and memories are motivation.
Every round has ups and downs but they embrace the challenge.
What drives you? Whatever it is, we are all Driven by Passion.
While we all play for different reasons, we all arrive at the same destination.
What drives you? Whatever it is, we are all Driven by Passion.
CASE STUDY 2
PRIDE FOR BMW
I WAS CREAiVE LEAD FOR CONCEPTING AND PITCHING THIS PROJECT TO THE CLIENT. THE BRIEF ASKED US TO WORK WITH CREATORS USING AI AND BRIGHT COLOURS IN THIER ARTWORK.
CASE STUDY 3
SOUNDER BRAND LAUNCH
In 2020 golf was stale. This was before the boom. As head of content for lifestyle clothing brand Sounder, I was tasked with putting a new disrupter on the scene.
We produced a longer-form brand video alongside storytelling assets for social in order to announce the brand. We then dropped product posts aligning with new drops. Duties included production, copy, scheduling and posting.
Machrihanish, Scotland
Devon
Play Well in Devon
Meet Eric
The Fuzzy Collection is made in Portugal from exclusive Sounder knitted cotton slub.
This organic material is made by twisting short strands of yarn during the weaving process to produce an uneven, textured appearance and a fabric that feels soft and natural to the touch.
Consisting of polos and t-shirts in both long and short sleeves, the Fuzzy collection employs a relaxed fit with Sounder star embroidery.
When it came to naming the range, alongside it's fuzzy feel, it made us think of the outfit worn by Fuzzy Zoeller in his 1979 Masters win.
Hit the link in our bio and shop the Fuzzy Collection under 'New Drop'.
🎅Gifts golfers actually want🎅
This Christmas, swerve the cheap tat that will be in the bin by Boxing Day.
We've got a wide of products for all budgets, made by and for golfers and guaranteed to delight on the 25th Dec.
Hit the link in our bio to shop.
The Strider Cord Dusty Pink
Our Strider range is designed with comfort in mind, with a longer inseam than our Good Walk line that makes for a more traditional and flattering fit.
This Dusty Pink version of the Strider Cord is made with a mid-weight corduroy fabric that makes for a hard-wearing all-purpose trouser that’s perfect for cooler days on the course or out in the great outdoors.
The trousers are unlined and neatly finished internally with 100% cotton poplin. Deep-slanted front pockets can handle as many tees, balls and pitchforks as you need, while a straight welt rear pocket has a metal zip closure to keep valuables secure.